Whilst browsing the internet I stumbled upon an advert for Daz’s new liquitabs that work at 30 degrees celsius. The first part of the advert showed a school girl with her uniform covered in brightly coloured paints with the words: “Sorry mum. I was just being creative.”
The text then led on to say: She might be in hot water… but you don’t have to be. New Daz liquitabs get out the dirty even at thirty!
I think all in all it is a very successful advert because clearly most children are frowned upon for being overly mucky or dirty. It is clever saying she might be in trouble ‘hot water’ but you don’t have to be, because the product is being marketed for working at 30degrees, saving energy and the environment.
However, seeing a picture of a sweet little girl (albeit with paint everywhere) and the words of apology for her creative behaviour next to her I wasn’t so fond of. It made me think about the hierachy and differencial values between the worth of certain subject areas versus others, or certain behaviours versus others. A child might apologise for making a mess, but they shouldn’t have to apologise for their creativity. Is the situation of a child apologising for running down the battery in a calculator because they have done so much maths imaginable? Or a child saying sorry because they have read all the books and can’t do any more reading homework imaginable?
It often seems that the more controlled and adult like behaviours with childrens’ learning are appreciated. Many children are nagged at to sit down and do their homework, they are nagged to do in these areas but they are likely to told off for overly artistic creative play that creates a potential mess, or for singing too loudly and too often or for practising a dance and getting in the way of everyone at home. I think the fact that creative play and learning involves letting go and potential mess means some children lose out because inevitably parents want to control the environment of their homes and not let things get too chaotic; I am not a parent but I can imagine finding the right balance here would be tricky.
I was unable to use the picture of the girl because it was a clickable advert, but like most my posts I wanted to include a picture. So here is my nephew demonstrating his true creative urges, whilst painting a picture he decided to paint elsewhere when his parents’ supervision ceased for a few minutes, had they left him longer who knows what else he may have painted!
